Blairsville, GA is positioned for growth. With a convenient location in the Appalachain Mountains of northeast GA, they have all the amentities of modern life without the hassle of congested traffic, smog and expensive overhead found in larger cities within a 2 hour drive, like Atlanta, Chattanooga and Knoxville. Often visitors to their mountain oasis, turn Blairsville into their home. The goal of their campaign is two-fold: to bring more tourists to the area to experience all the Blairsville has to offer and to convert tourists into residents, encouraging them to move their business or open a business in this thriving mountain town. The campaign invites their audience to #BeleiveIt!
Problem: Current target audience often visits competing mountain towns.
Solution; Encourage outdoor enthusiasts and mountain tourists to stop in and visit Blairsville on their next getaway.
Media: Social media advertising, print media, including Southern Living and other prominent publications, state park guides, television, outdoor, online display advertising, and other sponsorships, apps and print materials.
Results: Exceeded their goal, reaching over 12 million people with their campaign and increasing tourism by 15% in the area.