RF Designs, Inc. specializes in home technology solutions, After being acquired by Rick Montgomery, they updated their services and the brands they offer, making home security systems the core of their business. They service and monitor any alarm system and provide superior service. In their geographic area, the other home security providers sold to larger corporations who closed local operations and moved monitoring to other regions of the country, leaving underserved customers and a gap in the home security market.
Problem: Current customers and the target audience are unaware of home security services provided by RF Designs.
Solution; A campaign focused on raising awareness of RF Designs home security services, hitting on why they're a better choice than other vendors and providing an offer to entice customers to try their services.
Media: Social media advertising, direct mail, brochures, marketing to realtors, email marketing, print media and more prominent branding and services on vehicles
Results: Exceeded their goal, increasing the number of home security customers by over 29% within 12 months.