This spring, I had the opportunity to teach an undergraduate course at UGA on Digital Advertising. This blog post is the second of a series of posts on some of the topics covered in that course.
I first started the conversation about Digital Advertising here, and I have to admit - I meant to blog long before now, but here I am in August, trying to make up for it. So here goes!
First and foremost, it's important to know the different f of Digital Advertising, so that's what I'm going to cover today. Quite often, ad industry insiders disagree with how to separate the types, but this is my way.