There's something in the air in August. Perhaps it's due to kids going back to school or the end of summer vacations or the allure of fall, but people want to get to work. July was pretty quiet for Costa Creative, but now that August is here - and almost gone - my phone is ringing like crazy! So, here's the run down on the projects we've been working on lately...
Joe Costa & Associates
JC&A, an independent insurance agency in Athens, GA, had been getting along with their website for the last seven years or so, but decided it was time for an update. As an insurance agency, it's important that their site is user-friendly and allows visitors to get quotes online. Costa Creative was able to provide them with a website that offers a consistent look throughout to strengthen their brand as well as a site that's easy to update and add new information. You can see the site for yourself at www.costainc.com.
After launching their new site, JC&A wanted to address another issue - their Search Engine Optimization (SEO). Since their previous website was built in Flash, search engines didn't recognize it. JC&A wanted to kickstart by using search advertising through Google and Bing. Search advertising is a great way to target your potential customers where they are with a minimal investment. JC&A was even able to utilize advertising co-op dollars through one of the insurance agencies they represent. While their ads are pending approval from the co-op company, JC&A is looking forward to watching the results of their efforts. I'll provide an update soon!
Project ADAM is a non-profit drug and alcohol rehabilitation program based in Winder, GA. They are able to accomplish amazing things for their residents and the Winder community on a shoe-string budget. Project ADAM approached Costa Creative with a need - a website that covered all the different things they do, but was easy to update. We were able to respond and build a custom-designed website on a blog host that looks great and allows them to go in and make changes as they need to. It was a pleasure to work with them and learn about how they change the lives of the men and young people seeking help from addictive disease. To view their website or learn more about Project ADAM and how your can help, visit www.projectadam.org.