This spring, I had the opportunity to teach an undergraduate course at UGA on Digital Advertising. This blog post is the beginning of a series of posts on some of the topics covered in that course.
First of all, what is Digital Advertising? Every time I told someone what I was teaching at UGA, it was followed by that question - even from people in the ad industry. To be honest, there is no easy definition. For my class, we defined digital advertising as ads that appear on network supported platforms - basically advertising on mobile phones, the Internet, in social media, etc.
Now that we have a loose definition, let's talk more specifics. There are several different platforms where digital ads appear and many different types of ads within each platform. For example, online advertising encompasses display ads, sponsorships, video ads, and much more. Over the next few weeks, I want to talk in-depth about the different platforms and the different types of advertising available in each. In the mean time, if you're hungry for more on digital, let me suggest this article from Fast Company on the future of advertising.